Work
Ishida Eye Clinic — ICL
Organizing the questions people have before choosing treatment.
Client
Ishida Eye Clinic
Industry
Medical / Ophthalmology
Location
Kakamigahara, Gifu
Year
2026
Role
Web Design / Development / Content / Writing / Photography
Project
A long-form landing page for ICL vision correction at Ishida Eye Clinic. The project covers information planning, writing, web design, development and photography, bringing treatment features, concerns, examinations, comparisons, cost and aftercare into one clear flow.
One path through a large amount of medical information
The page was structured around the questions people tend to have while considering treatment, rather than simply listing the clinic’s services.
Making complex differences easier to compare
ICL, LASIK, contact lenses, suitability and examination steps are organized into comparisons and lists so readers can relate technical information to their own situation.
Showing the real clinic
The clinic, waiting room and doctor were photographed for the page so people can see the place and care environment before visiting.
A clear route to consultation
Calls to action appear throughout the page and lead to a dedicated ICL inquiry form that collects the information needed to begin a consultation.
Project Info
- Client
- Ishida Eye Clinic
- Industry
- Medical / Ophthalmology
- Year
- 2026
- Role
- Web Design / Development / Content / Writing / Photography
- Location
- Kakamigahara, Gifu
Contact
You do not need a finished brief. If you already have a website, send me the URL and a few lines about what you are trying to do in Japan.